Welcome to Direct Factory Outlets, or more commonly referred to as DFO. If you’re a shopper who loves a bargain (and let’s face it, who doesn’t?), DFO is your haven. It’s the only shopping destination of its kind in Australia where you can stroll through up to 120 big name brands and pay up to 70% less – at any time of year.
DFO is Australia's smarter, bigger and better way to shop. We’re huge. At any of our five DFO outlets (soon to total 11), across the east coast of Australia, you can stroll through over 90-120 individual factory outlet stores - all under the one roof.
Excited? Good. But before you call up your shopping buddies, check out this DFO website to find out more about the DFO outlet nearest you . Here on our website you’ll find a centre map, our brands, our services, plus how to sign up for our e-newsletter .
Happy Discovering! Trading Hours: Open 7 Days 10am to 6pm DFO Spencer open until 9pm on Fridays
An exciting new branding TV campaign for DFO, featuring the gorgeous Livinia Nixon launched during September. A series of three ads were shot in-store at DFO Essendon and Spencer Street over two action-packed days